People say I need anger management

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Top 10 Marketing Blog Posts of 2012

Well the year 2012 is finally over, despite Mayans scaring us of their end of the world theory. We now enter a new year, and hope it to be peaceful without worries of end  of calendar or the final 'The End.'

But we must peep back and see what all good things happened in 2012 beside the Mayan scare, and we find some very well written blogs as for marketing is concerned. I came across a list of Top 20 best marketing blogs, of which I am sharing the top 10 for the information of marketeers and businessmen who may find these handy in working out their marketing strategies and business dealings.

Here we go:
1. Like it, Pin it, Sell it. Why Pinterest Matters for Your Business
2. 5 Lessons from the Chick-fil-a PR Kerfuffle
3. 9 Mistakes We Make with Our Email Marketing
4. 12 Steps to Becoming a Natural at SEO pt. 1
5. DIY: 5 Tools for Creating Killer Infographics

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6. The Customer is Not Always Right
7. It’s Not You, It’s Outlook – The Complete Guide for Email Marketers
8. 5 Must Knows for SEO
9. Calling All NonResponders – Don’t Give up on Them Yet!
10. Subject Line Length – Is Longer Better?

You may reads details of other 11-20 blogs at Vertical Response. I have deliberately not included the rest of the 10 so that efforts of Colleen Corkery is a Marketing Associate at Vertical Response may be complemented for taking pains to tabulate these 20 blogs from a voluminous list of unlimited blog post from the net.

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Turning Towards Guerilla Tactics

Guerrilla tactics have been applied to marketing for as long as marketing has existed, and they've been applied to warfare for as long as war has existed. People, brands, and armies have resorted to using them for a variety of reasons: they’re outgunned, outnumbered, out-budgeted, etc. These tactics give the ability to work around the biggest obstacles and to level the playing field.

All around the world you’ll find brand’s in similar conditions. Not in the state of revolution and war, but struggling to find a way to work around a significant disadvantage.

There is no shortage of competition in any market and as a result new brands and smaller brands find themselves hitting a wall when it comes to establishing their share of the market. As a result we’ve been forced to look at thing a little differently. Below are some of the guerilla tactics modern brands are using to win today:

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• Hyper Specialization
• Community Building
• Storytelling

Haven’t you been “listening”? We need customers who have influence, online and off to survive. Word of mouth marketing has always been the most effective way to grow a brand and that will never change. What has changed, is that our customers now have a more measurable influence in the digital space.

The time to strike is now! While big brands with big budgets continue to push their resources through traditional media with traditional tactics we can move in and carve out chunks of their market share before they even know what hit them.

Read more about the three brands of Guerrilla Tactics at: Marketing Apocalypse

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12 BuzzWords likely 2013

The year 2012 is days gone now and everyone is talking of 2013, even businessmen - big or small. 

Would they be the same as of last year or use different jargon or language to impress upon their customers to enhance their business?

BusinessNewsDaily interviewed small business owners, PR people, entrepreneurs and others to give workers a heads up on which buzzwords they may see in the coming year.

1. Advertainment -- "Advertising is no longer about interrupting what people are interested in, it's about being what people are interested in."
2. Phablets -- A mixture of a smartphone and tablet.
3. Growth hacker -- "A role that replaces traditional marketing roles in fast-growing businesses."
4. Social learning -- "An individual's learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.
5. Alphanista -- "Successful women in powerful positions having it all."
6. Acqui-hire -- "A blend of acquired and hired."
7. Return on involvement -- A brand that "gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot."
8. Inventreprenuers -- "An entrepreneur-inventor hybrid that markets and/or manufactures their own creation."
9. Twinternship -- "An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook."
10. Wantrepreneur -- Someone who hasn’t "taken all the steps necessary to take the leap" intoentrepreneurship.
11. Minergy -- Someone who uses "minimal energy to get the task accomplished."
12. Tri-ti-tasking -- "Doing three things at once."
    What about you, if you are a businessman - would you use this vocabulary too?
    via Mashable

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